How to Create a Smokin’ Content Marketing Plan

Want to Generate More Content? Get a Content Marketing Plan!

You’ve heard it a million times, nevertheless, content is still very much King. Google loves to rank new fresh substantive content, and most businesses fail at least partially because of a serious lack of content.

And it’s not simply words. It’s a lot of them, authoritative and compelling, original and unique that drive both search rankings and traffic. It’s also several other sources of content, particularly visual which gets the job done.

But how do we make this happen? The easiest and best way is by the creation of a content marketing plan, which enables you to keep a steady stream of content pouring into your site, and increasing your search rankings while doing so. Let’s have a look at four steps toward developing a workable content marketing plan.

Developing a killer content marketing plan

Determine who your audience is and what they want – Each and every business is unique in that it possesses a demographic singular unto itself. You’ve got a set of customers and people attracted to what you do that is yours and yours alone. Identifying this audience and getting an idea of what it is they want to know, and dovetailing that with your business goals is your task here.

Decide on types of content – There are several types of content you can use, from simple blog posts to whitepapers, videos, infographics and much more. Decide what you are best able to produce and get on with it!

Create an editorial calendar and follow it – This part is key: make sure you commit to a publishing schedule and adhere to it. Schedule your content in advance, to ensure that not only does it get done, but so that it can coordinate with promotions, product launches and other activities you have going on in your business.

Market your content – Simply creating it isn’t enough, you need to promote your content. With millions of new web pages showing up on the internet daily, it can be difficult to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.

Beware the Pitfalls of DIY SEO

As the Internet has matured, and users have gotten more savvy, saving money by handling SEO on a DIY basis has become more attractive to many businesses. Unfortunately, in most cases, DIY SEO ends up costing companies far more often than it pays off.

Here’s an excellent article by Heather Lloyd Martin, top SEO Copywriter in the industry, about when DIY will, and will not pay off.

I walked away from the conversation shaking my head.

“SEO services are too expensive. We can’t afford to hire someone.”

“I’m smart. I should be able to figure this SEO stuff out myself.”

“My team is top-notch. No, they don’t have any formal SEO training, but I’m sure they’ll get it. Maybe I’ll send them to a conference…”

Stop it. Just. Stop. It.

Why do I sound so frustrated? Because I’ve chatted with large and small companies that have all said some variation of the “We can handle this in-house excuse.” Granted, their intentions are good. They really do plan on tackling their own SEO. They don’t mean to blow it off.

But they do. Time and time again.

Yes, some companies expertly take on their own SEO (and SEO writing.) These companies put time, money and effort into making it happen, too. They don’t expect the Google gods to magically hand them rankings. They don’t expect to learn by osmosis. They just do it.

But then, there are the other companies. The ones that fall into a “wishful thinking” trap.

Read more here:

Ramp Up the Open Rates of Your Mobile Email Messages

It’s tough enough to make sure your email marketing messages make it through without making the task more onerous. Correctly optimizing your marketing emails can make all the difference between success and failure in your campaigns, particularly as mobile email open rates are rising rapidly.

Mobile email open rates are on fire!

Mobile email has become the most opened email, exceeding desktop with a robust 36 percent, according to Combine that with the fact that email is the favored online communication mode of 74 percent of all adults, and you see why it’s so important. It’s not just phones either. Tablets are beginning to take a major share as well, as ReturnPath documents that iPhones make up 59 percent, iPads 26 percent, Androids 14 percent and Windows phones bringing up the rear at less than 1 percent.

Here are some tips for optimizing your emails for mobile

So just how do you go about optimizing your marketing emails? Not to fear, we won’t leave you in the lurch! Here are some must-do tips that help ensure your messaging appears the way you’ve intended it to!

  • Keep your messages short. People, particularly on mobile devices, have a short attention span. Make punchy, enticing subject lines and material that keeps the reader engaged.
  • Keep your image files small, as large files take far longer to load, and this can be a disaster. Viewers simply won’t wait, and just leave, before they’ve even looked at what you’ve got for them.
  • Keep your font sizes in your main content no less than 14, and headlines around 30. Anything under 13 will get automatically changed by the iPhone, and may mess up your formatting.
  • Make your calls to action big enough for easy tapping. A typical adult finger covers about 45 pixels, so bear that in mind.
  • Make certain you test your marketing emails on the different mobile platforms before clicking the send button! This really is worth the couple of minutes it will take!

Optimizing your emails for mobile isn’t something you should get to when you can – it’s something you should do today! You can be sure your competition is!

2 Common Marketing Mistakes

If you’ve done any advertising or marketing for your business, I can virtually guarantee that you’ve been making at least one of the following two common marketing mistakes.

It doesn’t matter if you’ve been in business for 5, 10, 20, 30 years or more … it doesn’t matter if you’ve been getting what most people would consider pretty good results … I’m here to tell you that these 2 mistakes have cost you a lot of money in lost opportunities and sales.

I’m not just blowing a bunch of smoke here to catch your attention. In fact, I want you to stop reading this article right now and go grab some of your marketing material—a brochure, a radio script, a TV ad, a newspaper or magazine ad, your website, whatever it is—get access to it right now and then evaluate for yourself as I describe these two mistakes.

I want you to objectively judge your own marketing and advertising and make a determination for yourself whether or not what I’m saying has value.

So let’s begin.

Mistake #1 – Using at Least One of the Forbidden Phrases in Your Marketing Right Now

So what are the forbidden phrases? Well, they are phrases that use platitudes. In marketing, platitudes are essentially the kiss of death. So let me give you the definition of a platitude as it pertains to marketing. Platitudes are “words or phrases that are dull, obvious, or predictable that lack power to create interest because they are overused and unoriginal, that are nevertheless still commonly used as though they were unique or distinctive.”

Let me give you some examples of platitudes. They are words and phrases like, “Highest Quality, Best Service, Largest Selection, Gets the Job Done Right the First Time, 30 Years of Experience, In Business Since 1776 B.C., Honest, Hard Working, You’ve Tried the Rest Now Try the Best, Number One, Your Dealer of Choice, State-of-the-Art, blah, blah, blah, blah.” Sound familiar? Of course it does. You’ve heard this kind of junk for years, and companies even hang taglines on them.

But now here’s the killer question, do you have these terms in your marketing? I bet you do. I don’t even know you, but if I were a betting woman (which I’m not), I’d bet the farm on the fact that your advertising and marketing is loaded with platitudes just like these right now.

Take a moment to look at your marketing piece and see for yourself, .

Here’s the bottom line … these platitudes that fill up your marketing and advertising are killing your profits and destroying your marketing opportunities. That’s because they don’t distinguish or separate you in the marketplace. They don’t quantify or specify anything. They’re not believable, they’re usually not provable, and they cause your prospects to minimize, discount, disbelieve or—worst of all—ignore you altogether.

Ultimately, your market ends up believing that you and your business are just like everybody else in your industry. This is why you  continually get ground down on price, regardless of how great you claim your product or service is or how much better you think you are than your competitors. None of that matters, because you have introduced yourself to the marketplace as one more scoop of vanilla in a whole vat of vanilla.

Now I’m not saying there is anything wrong with vanilla, in fact I love vanilla, but what I am saying is that if you are perceived as being vanilla—just like everyone else—the only real message you’re portraying to your market is “me too.” Think about how pitiful that is.

This is why businesses struggle, and their sales are dependent upon the force of the market and not on their ability to win over more and more customers to dominate their sector. That’s a big difference.

Common Mistake #2 – Fragmented or “Piece-Meal” Marketing

This is absolutely the wrong approach to marketing, yet it is the most common approach in business today. Everybody is doing it, including you and your competitors, I’ll bet. The good news (or bad news if you’re slow), is that the first one to fix this problem basically wins.

Let me explain: Fragmented marketing (in contrast to “systematized marketing”) means that there is no cohesive message or comprehensive system handling your marketing for you. Instead, when you buy marketing and advertising, it is developed by the company creating the ad, right?

Think back to the last advertisement or marketing piece that you created for your company. What was it—a brochure, a website, a printed ad, a radio spot? So now let me ask you a question: Who created the final product for you? The media company did, didn’t they? The radio station created your radio spot, the magazine created your magazine ad, the design company created your brochure, the web design company created your website, and the video production company developed the content for your video, right?

Think about how fragmented that makes your marketing efforts. All of those different companies have different ideas about what your marketing message should be, based on their own limited experience with your company. Inevitably, they all use platitudes and then try to throw in their own dose of creativity. Think about how wrong this is. You need to develop and own your messaging, you shouldn’t leave it to others, and you certainly shouldn’t leave it to multiple teams of others who don’t have your best interest in mind, and don’t really care about your position in the marketplace as long as they get their money from you.

This is why you need a marketing system in place. The system dictates the content of the advertisements and it dictates the buying sequence that your prospects go through as they are ultimately led to buy. A systematized marketing program facilitates the decision-making process. It defines the criteria your prospect should look for in a company, product, or service, and in doing so, leads them to buy from you instead of your competitor.

To illustrate this problem further, take a look at your lastest advertisement. How much money did you pay to have the content of that advertisement strategically created and formulated to ensure maximum results? I’m not talking about the design, I’m talking about the content (the message), what the ad actually says—not what it looks like.

You paid nothing, right? That’s what I thought. 99.9% of the time, you only paid to have the ad produced or designed, or you paid for the TV spot or radio airtime. The content was thrown together by the designer, the production team, or even the salesperson! Think about it … the most important part of your marketing material—the messaging—was put together for free by people who usually have no idea how to create good messaging anyway.

Have you ever heard the saying, “You get what you pay for?” I hate to tell you this, but if you’ve never paid a professional to create the core messaging for your advertising campaigns before the media company gets hold of them—well, you get what you pay for and it’ll show in lost sales.

When You Think of Marketing, Think First and Foremost About Your Message

You need to think about what you’re going to say and how you’re going to say it. When you think of marketing—don’t think of media anymore—think of messaging. Only once you have the right message should you start considering which media to run your marketing in.

You see, this is the difference between systematized marketing and typical fragmented marketing. A marketing system considers the message first. After the message is developed, it’s installed into a sales funnel, which moves the prospect through the decision-making process. Only once this is established do you choose the best media to distribute the message. Do you see how much more effective that is than typical fragmented marketing?

So now that you know the two most common marketing problems that businesses make, I’d like to invite you to learn how to solve these problems. At Anchor Marketing, we have put together a scientific marketing system, called Bottom Line Profits™ that effectively solves these problems and puts our customers on the path towards market dominance.

Additionally, you can contact me today to request a FREE Marketing Convervsion Audit. This analysis is not just another lame sales call. On the contrary, we will take a look at your existing marketing material and objectively rate your messaging using our proprietary Messaging Scorecard. We will then review the results with you so you can see how much sales leverage becomes available to you when you eliminate the common marketing problems I’ve just discussed and implement a marketing system based on the Bottom Line Profits™ process (which is free from platitudes).

3 Reasons Why SEO Isn’t Good Enough Anymore

If you’re reading this article then you are probably already aware of the value of having your website show up on the first page of a search for the product or service that you offer. In order to show up on top, you need to have Search Engine Optimization (or SEO) done on your website.

There are literally hundreds of web companies offering SEO services, but very few know how to make SEO work for local businesses. In fact, traditional SEO services like virtually all SEO companies are offering are simply not good enough anymore.

In this short article, I’m going to explain 3 big reasons why traditional Search Engine Optimization (or SEO) does not work well for local companies. However, before I explain the 3 reasons, let’s talk for just a minute about what traditional SEO companies actually do.

What an SEO Company Actually Does

Typically, an SEO company will try to maximize your company’s position on a Search Engine’s results page, which is called a “SERP” in internet jargon. Now, the most popular and highly used search engine is Google and Google typically returns only 10 websites on page one of a search.

Now let’s say you’re a plumber and you have a website. A search engine optimization company would typically try to optimize your website for certain keyword phrases that include your city name that your prospects would be likely to use to find your service. For example, an SEO company in this case would probably try to optimize your website for the keyword phrase, “travel plumber.”

They would accomplish this through a number of methods, but most would focus on optimizing the content of your website so that it includes your keyword phrase in all the right places and so that you have good internal linking, site header information, etc. Then they’ll work hard on creating back-links to your website scattered all around the internet, and if they’re really good they’ll use some additional techniques to make Google think that your website is the most important one for your keyword phrase. Eventually, your website should end up somewhere near the top of the list on Google page one—remember, Google only has 10 websites displayed on page one*.

So that all sounds great. right? I mean, what’s wrong with that? Don’t you want to be one of those 10 businesses on page one? Well, things change fast on the internet, and being on page one actually isn’t good enough anymore for the following 3 reasons.

3 Reasons Why SEO Isn’t Good Enough Anymore

Reason #1: Google now gives priority to Google Places results over standard websites. Let me explain what I mean. Google introduced a new feature called Google Places where they basically created a mini information website for every business in America that they know about. They’ve probably already created it for your business. If you have a published phone number for your business, then Google has created a Google Places page for your business.

And guess what, when you are doing a local search for any type of local product or service—basically anything that somebody would normally purchase locally (like at your business), then Google actually returns 7 business results from Google places in front of it’s typical 10 websites for any keyword phrase. Let me give you an example. The screenshot to the right is from a Google search for “travel, MT Plumber.”

As you can see, the top listed websites are not actually website listings, but listings on Google Places. You can tell it’s a Google places page because of the red place-marker on the left side. And please note, these Google places pages all appear above the typical Google results (or “organic” results) which are on the bottom.

And guess what, the top 7 businesses that show up in Google places are not necessarily the same top 7 businesses that show up in a regular Google search for the same keyword phrase.

This means that in order for SEO to be effective for local businesses, an SEO company has to actually optimize your Google Places page and not your regular website only. Most SEO companies are not optimizing Google Places pages and many of them don’t even know how to do it because the rules are different than they are with typical SEO. This is the first reason why regular SEO is not good enough for local businesses.

Reason #2: The second reason is that highly optimized local videos also appear above regular SERP listings. This means that if there is a video on YouTube that is optimized for the Keyword phrase “travel, MT Plumber”, that video will probably appear above most of the business websites that appear on page one of a Google search. And guess what, people tend to click on videos before regular websites. Of course, this will only work if the video is highly optimized and a lot of work needs to be done to get a YouTube video to show up on page one—but it can be done (we do it for all of our clients—contact us for a few case studies and examples) and if your competitor optimizes some YouTube videos for their local business instead of spending thousands on typical SEO, then they’ll more than likely “beat you out” because studies show that a prospect is much more likely to click on a video link on YouTube than a typical website link on a Google results page. Click on the image above and to the right for an example of what this looks like in the real world.

Now it is true that people typically don’t search YouTube for local businesses. But, guess what happened in 2010—YouTube surpassed Yahoo and Bing to become the internet’s second largest search engine. That’s right, more people are searching for things on YouTube than on the other major search engines. And since Google now owns YouTube, Google has a financial incentive in promoting YouTube and the videos that are on YouTube. So the point here is this—as time goes on, Google is certain to put more emphasis on YouTube videos and therefore a highly optimized YouTube video for a local search term will more than likely beat out your company’s SEO work on your website even if your website is appearing on page one.

Reason #3: The third reason why SEO isn’t good enough for local businesses is the most important reason of all—and the reason is this—even if you’re on page one of Google, there is no guarantee you are going to get the business, because there are still 10 to 17 other businesses on page one as well. Now this is a major problem that NO SEO company is addressing! Think about it, a search on Google for a local product or service is the online equivalent of a Yellow Pages heading.

Let me explain. Let’s stick with the plumber example. If I look for a plumber in travel, MT in the phone book, the phone book will show me a bunch of ads from plumbers who are all in competition for my business. It’s amazing—all of these competitors are all together in the same place with their ads all vying for my attention. Since none of the ads demonstrate any quantifiable value or superiority, I naturally assume that they are all basically the same and I just call them all up and ask “How much do you charge.” Then I go with the cheapest plumber, or the one who can get to my house fastest.

See, that exact same process repeats itself online. When I search for “travel, MT Plumber” on Google, I get a bunch of competing businesses all together on one page without any one of them demonstrating to me that they offer a superior value. So, I just click on their links and start calling them up asking the same question, “How much do you charge?” Then, the business owner feels forced into a price-based competition. You see, everybody is dealing with this same problem and nobody knows how to fix it. That is nobody, except us.

At Anchor Marketing, we specialize in the creation of strategic marketing messages—not just techniques like SEO. Our expertise is in creating a specific message using an advanced, scientifically executed marketing formula that causes your prospects and customers to come to this conclusion: “I’d have to be an absolute fool to do business with anybody else but you, regardless of price.”

Go ahead and call up as many SEO companies as you want and get quotes from them. Check out all their prices and ask them about their guarantees. In other words, do they guarantee first page placement on Google? But then ask them this killer question, “How can you help me ensure that prospects will choose my business instead of the other businesses on page one?” The answer is simple—they can’t. Then ask them this, “Can you create content for my website to help me ensure that my prospects do business with me and not with my competitors, or do you just get my business to show up the first page of Google?”

Feel free to check for yourself. What you will find is that no SEO company anywhere is offering true and effective creation of your strategic marketing content. Anchor Marketing, in cooperation with Power Marketing Consultants, has pioneered this package offering and we’d be more than happy to offer it to you. But, just remember, like every other service we offer, we can only offer it for one company in any local market. So you don’t want to procrastinate. Go ahead and call us right now, Toll Free at 855-624-6290 or locally at 406-628-72178, and we’ll discuss how we can begin an Anchor Marketing-based SEO program for your company today!

Or, visit our home page to get instant access to an audio program that explains the whole process to you.

* Some searches may return as many as 17 results (7 for Google Places and 10 organic listings).

3 Forbidden Phrases That Will Kill YOUR ADS

There are certain phrases that, if used in your advertising, will guarantee that your advertising results will be terrible and yes—I do guarantee that you are using them in your ads right now. But before I tell you what they are, I want you to get the phone book right now and open the phone book up to your ad. If you don’t have an ad in the phone book, then get your brochure, your newspaper ad, your website, or any other advertisement or marketing piece that you use, because I’m going to give you 3 evaluations in just a second so you can see if your ad passes or fails.

Okay, so you should have your ad ready now. But before I give you the evaluations, let me ask you a simple but important question. Do you always feel forced into a price-competitive situation in your industry? Do you feel like your customers only care about price? Are you always cutting your profits so that you can match a competitor’s price? If so, pay close attention to what I’m about to show you because I’m about to explain the biggest reason for that problem.

Why You’re Always Competing on Price

So here’s the deal, the 3 Forbidden Phrases that you should never use in advertising are phrases or statements that include platitudes. Now, let me give you the definition of a platitude. A platitude is defined as “words or phrases that are drearily commonplace and predictable that lack power to evoke interest through overuse or repetition, that nevertheless are stated as though they were original or significant.”

These are words and phrases like: highest quality, biggest selection, largest inventory, best service, been in business since 1776 BC, family owned, gets the job done right the first time, fast, residential and commercial, free estimates, locally owned and operated, #1 in satisfaction, we’re better, why pay more, lowest prices, we care, conveniently located, professional, experienced, affordable, board certified, accredited, we’re different, advanced techniques, call today, dependable, etc. Do you get the point yet?

Platitudes Make You Sound Just Like Everyone Else …
Even if You Offer Superior Products or Services

Now look, I’m not saying that you shouldn’t actually be these kinds of things, but I am saying that they are all platitudes. Every one of those statements and phrases are drearily commonplace and predictable, they lack power to evoke interest through overuse or repetition, and they were nevertheless stated as though they were original or significant. They’re all platitudes, my friend. And, I’m going to make you two guarantees about these platitudes right now. The first guarantee is this:

  1. I guarantee you are using platitudes just like these in all of your advertisements right now—especially if you advertise in the Yellow Pages. Here in the Treasure Valley, I’ve looked through all of these books myself and there is not one ad yet that passes the 3 evaluations I’m about to give you.
  2. The second guarantee is this—using these platitudes in your advertisements has made your advertising results dismal for as long as you’ve used them. This means you’ve left an untold sum of money on the table—money that you could have had in the bank account already if you would have applied the principles I’m about to teach you.

Now, I understand that you may have been running ads like this for 10, 20, or 30 years—even longer than that—and have been getting what most people would consider pretty good results that whole time. But what if I could show you that you could have got even better results? It’s true—better results are possible and even inevitable when you eliminate platitudes. You see, there is a historical reason that I don’t have time to explain in this video, (it has to do with the invention of the television and the history of advertising) and it explains exactly why everybody uses platitudes in their advertising. And by everybody, I mean everybody, including you and your competitors. What this means is that there is a huge market opportunity for the first company in your industry to fix this problem. I’ll explain more about fixing this problem in just a second, but first let me give you the 3 evaluations. Okay, are you ready? Here we go…

Platitude Evaluation #1 – Well I Would Hope So!

I want you to take a look at any claim you’ve made in your ad and ask yourself if a customer or prospect, could or would automatically respond with the statement, “Well I would hope so.” For example here’s an ad for a plumber that says “Plumbing Service and Repair.” Well I would hope so, you are a plumber right? This one says, they are “licensed, bonded and insured,” and that they “fix faucets and fixtures, water heaters, tubs and showers, etc.” Well I would hope so. You’re a plumber. What else would you do? I mean, it’s so painfully obvious that it’s ridiculous. Or how about this one that says “committed to honest, ethical service.” Well I would hope so! What else would you expect them to say? Hey we’re lousy, we’ll show up late, make your house dirty, expose our backsides to your kids and wife, and make sure that the problem that we fixed will break again a few weeks after we fix it. Of course not! Everybody is going to say great things about themselves if they can get away with it.

So what about your ad? How did you do? Do you have any of these painfully obvious statements that would cause someone to say, well I would hope so? Be honest with yourself and check. Okay, on to the second evaluation:

Platitude Evaluation #2 – Who Else Can Say that?

Pay close attention to this one, because the question is not who else can do what you do, but who else can say what you say. The answer is usually anyone and everyone. Here’s a painter who says that he’s “Idaho’s best.” Who else can say that? Now this guy might actually be the best in Idaho and the best in the entire universe for all I know, but do you actually believe it just because he said it? Who else can say that? Can’t the guy on the next page who says “where integrity and quality meet” also say that he’s Idaho’s best? Of course he can. Or this painter who says that “every job is a work of art.” Who else can say that? Again, anybody and everybody can say it. That’s who. See, these statements are drearily predictable and commonplace and they lack power to evoke interest. And you know what, they were nevertheless stated as though they were original or significant. Now look at your ad. Read a few lines and then ask yourself this, “who else can say that?” If one of your competitors can say it, you failed this evaluation.

One of the most common platitudes here is to tell us how long you’ve been in business. Everybody thinks it matters, but I promise you it doesn’t. Here’s an illustration—how about this Chiropractor who thinks you should visit his practice because he’s been a Chiropractor for over 29 years. Who else can say that? Well, how about this competitor here who has been serving for over 30 years. See what I mean?

To take this one step further, let’s move on to the last evaluation which might hurt the most…

Platitude Evaluation #3 – The Cross Out Write-In Test

For this evaluation, I’m going to have you cross out the name of your company in your advertisement and then write in the name of your competitor. Now tell me this, is the ad still valid? If so, you’ve just failed the test. For example, take a look at this attorney’s ad. Let’s cross out Mahoney Law and put in Jones and Swartz. See, the ad is still valid. Or how about Kormanik, Hallam, and Sneed. See, the ad still works. These attorneys have all failed when it comes to marketing their practices. They might all be great or they might be terrible, but I can’t tell from their ads—it looks to me like they’re all the same. Or how about this auto repair shop, Aer Auto Repair, where they offer Honest, Quality repair and they have the latest technology and diagnostic equipment. Then they have a laundry list of services that they offer and an incredible 24,000 miles or 24 month warranty. Amazing! But right next to this ad is Meridian Automotive who says that they’ll “take care of you,” and they include their own laundry list of services that is nearly identical to the one we just saw, but get this—they have a 25 month, 25,000 mile warranty.

Do you all get it? These ads all fail. Even though their warranties differ by 1 month and 1,000 miles, they are still basically the same so they don’t pass the cross out write in test. I can give you hundreds of other examples in these phone books for insurance companies who can give you “fast easy quotes” or dentists who offer “complete dental care” or landscape contractors who “cut to perfection,” but the bottom line is that none of these ads pass the cross out, write-in test or the other platitude evaluations. What about you? Cross out your name in your ad and write in the name of your closest competitor. Go ahead and do it right now. Now tell me, is the ad still valid? I mean really. I don’t care if you absolutely know that you have higher quality than your competitor because your competitor can still say that they have higher quality than you even if it’s not true. Another way to illustrate this is to do it in reverse. Cross out your competitors name on their ad and write your name in there. See, the ad is still valid, isn’t it? Bad news, my friend, you failed the test.

These 3 evaluations come straight out of marketing guru Rich Harshaw’s groundbreaking book, Monopolize Your Marketplace. Together with The Power Marketing Consultants, Kammy Thurman has incorporated them into the exclusive Bottom Line Travel Profits™.

Getting Rid of Platitudes Separates You from Your Competition

When we implement Bottom Line Travel Profits™ into your business, one of the first things we do is remove all of the platitudes from your existing advertising. We innovate your company, and create specific and strategic marketing headlines, messages, and campaigns that absolutely separate you from your competitors and cause your prospects and customers to draw this simple conclusion, “I’d have to be an absolute fool to do business with anybody else but you, regardless of price.” We even have a specific marketing evaluation form that looks like this that guarantees that you’ll never put out another dismal ad with platitudes that gets lackluster results.

You see, platitudes cause your marketplace to assume that you and your competitors are all the same. That might not be true. You might have the best business of its kind in your industry, but since your ads and your competitor’s ads all use platitudes, then the marketplace can’t tell who actually offers the best value, so they call you up and ask you the same question that you’re probably really sick of hearing, which is “How much do you charge?” My friend, it doesn’t have to be that way.

Call for a FREE, No Obligation Marketing Convervsion Audit
to Put Real Power into Your Marketing

Call my office right now and I’ll do the following 2 things for you: First, I’ll have one of my Account Executives drop off a FREE copy of our Total Dominance audio program, listen to it and see exactly how we do marketing differently and more effectively than you’ve ever seen, and second, we’ll set up a FREE, no pressure, no obligation consultation with you (it will be a true consultation and not a sales call) where we analyze for you exactly where you are in your marketplace, how much marketing leverage there is available for your company, what the term “comprehensive marketing synergy” means and exactly what specific techniques you can implement to maximize your marketshare within one year.

But, you need to call now, because we can only work with one company in your industry in your local market. This means that if your competitor calls us first, we simply will not be able to work with you in the future.