What would you do if the number of your clients tripled in one week? Can you even imagine that happening? Or how you’d manage all that business?
This was a happy problem one of my clients encountered a couple of months ago. And the best part was he spent next to nothing to create this problem—a paltry $60 distribution fee. In fact, so many people responded to the campaign, my client had to do some serious scrambling to handle them all.
Business tripled with 3 short releases
And they all came from a simple, little publicity campaign (a series of 3 press releases) that spread the word about my client’s event like wildfire across two states, and got attention from nearly 200 newspapers.
Publicity is one of the fastest, surest, cheapest ways to build credibility … position yourself as an expert … draw attention to your business … and generate sales. Just look at how Oprah’s Book Club has skyrocketed books—and their authors—from the bottom shelf to the best-seller list overnight.
A press release that generates a one-page article in a consumer publication like Oprah’s “O” magazine is worth over $180,000 in free advertising. In a mid-sized daily newspaper, or trade publication it’s worth upwards of $10,000.
A new way to publicize your sporting lodge, guest ranch or b & b inn
The Internet has drastically changed how press releases are handled by the media. No longer do you have to offer legitimate news to a reporter who will then decide if it’s newsworthy enough. Now you can write releases promoting your products and services, and use them to optimize your website in the search engines. Also, you don’t have to worry about a reporter getting peeved because you send out releases too often. On the ‘Net, you can send as often as you like, every day if you want.
Publicity expert, Joan Stewart says, “Today, you can start writing press releases directed at people anywhere who need what you’re offering, not just journalists. The Internet makes it possible for you to post press releases to your website and send them to press release distribution services which will blast them all over the Internet.
“When someone is looking for information on a certain topic and uses a search engine to find it, even if they don't know you, they'll stumble across your press release if it includes the keywords they used during their search.”
To find out how publicity can enhance your lodge marketing or inn marketing efforts, contact kammy@anchorcreative.com.
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